Robert Keith Levin

Entrepreneur and architectural designer who grew up in the Bay Area.

He helped create the band PEOPLE! that had a pop hit on Capitol Records in 1968.  In 1971 he formed his own band “Rockin’ Horse” which signed with RCA records under the management of Nick Grillo (Beachboys manager)  While performing with Rockin’ Horse,  Robbie met a entrepreneurial t-shirt manufacturer Richard Hirsch.  Together they formed EZ Sportswear and it fast became a multi-million dollar clothing line.  The company morphed into Melrose Clothing and it was sold it in 1986 To Kellwood Company (a fortune 500 company). For several years he performed in Rick Springfield’s band.  Also in 1987 he developed the fitness regimen Spinning.(an award winning film “The Story Of Spinning” of his story was released in 2020.

In 1994 he purchased a historic 240 acre ranch on the bank of the Colorado River and transformed it into the Sorrel River Ranch Resort and Spa.  The resort was open for business in spring of 2000.  Within a year it was the only  “4 Diamond” Resort in Southern Utah and went on to win many domestic and international awards.

In 2007 Robbie was inducted into the San Jose Rock and Roll Hall Of Fame with his band PEOPLE!